We work in partnership with branded direct response advertisers to deliver success on their terms.

Former client-side direct marketers ourselves, we measure our performance on bottom line results—from growing sales to reducing cost of acquisition and increasing profitability.

Recognized leaders in the digital direct response arena, we offer deep expertise, strong industry relationships and buying power, and market-proven solutions to maximize success.


Customer Acquisition

We reach, identify and convert your prospects to customers at or below your allowable cost-per-order / cost-of-acquisition. And we offer performance-based solutions where you only pay for results delivered.

  • Offer formulation
  • Product/price strategy, analysis and testing
  • Premium/promotion concepting and sourcing
  • Campaign strategy and planning
  • Direct response creative services
  • Multivariate and market split testing
  • Digital media planning and placement
  • CPA, CPC, CPM - email, display, search, social, incentive and co-reg paths
  • Demographic, behavioral and contextual targeting
  • Internal CPA distribution, plus ad network and affiliate management
  • Online Order Processing
  • Web hosting / merchant processing
  • Real-time verification and fraud protection
  • Traditional media planning and placement –
  • Direct mail, print, FSI, PIP, telemarketing, radio and DRTV
  • Fulfillment
  • Campaign metrics, reporting and analysis
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Customer Retention/Monetization

Fosina offers retention and up-sell strategies to minimize cancels and attrition, hold onto existing customers longer, and monetize them better.

  • Customer activation/re-activation
  • Cross-sell and up-sell
  • Database and house file marketing
  • Customer experience management
  • CRM and Loyalty programs
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Continuity Business Building

Experienced building continuity brands for companies like Kraft, Xerox, CBS/Columbia House, Scholastic and Nestle, we can architect and help you build your own highly profitable continuity business, from strategic planning and merchandising—to operations and fulfillment.

  • Business planning and P&L modeling
  • Front-end allowables and attritions
  • Back-end operations and fulfillment
  • Credit card processing, reactivation
    and reauthorization
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